arch/ive/ief (2000 - 2005)

OUR CONSUMER CULTURE IS OUT OF CONTROL.

Once, we shopped to buy what we needed, period. Now that we don't need much, we shop for other reasons: to impress each other, to fill a void, to kill time. A mere 20% of the earth's population uses 80% of its natural resources. Our overconsumption is killing the planet.

BUY NOTHING DAY is a simple idea with deep implications. It forces us to think about the "shop-till-you-drop" imperative and its effects on the rest of the world. On Buy Nothing Day enjoy a break from the shopping frenzy. Relish your power as a consumer to change the economic environment.